On the road with
Cookie Time

“CSG and Brother’s great work on mobile printing has led to conversations around cloud telephony, digital signage and print management, Ewan Herriot says. “As technology converges, we are alert to the opportunity with CSG to explore the ‘one supplier, one bill’ concept that CSG is delivering.”

There are times when a small piece of technology can make a big difference. CSG’s implementation of a state-of-the art Brother mobile printing solution for Cookie Time is one of those times.

Christchurch based Cookie Time is a household name in the baking and distribution
of cookies retailed at supermarkets and stores around the country.

The Cookie Time brand is built on quality – which requires a tightly run supply chain with frequent deliveries to ensure optimum product freshness.

A network of 50 sales and delivery representatives service more than 6000 retail outlets nationwide, supplying tens of millions of cookies each year. Each representative can be servicing as many as 300 customers, once or twice a week. Many of those retail outlets are small businesses who require a printed delivery docket and invoice with each delivery.

Ideally, Cookie Time’s sales and delivery team need to agree with each retailer the type and amount of each order, on the spot, and then immediately supply a printed copy of an invoice and delivery docket accurately recording the order.

Cookie Time’s CIO Ewan Herriot was challenged to solve this problem and remove a significant challenge from Cookie Time’s otherwise smoothly functioning supply chain.

“We were looking hard at various print solutions,” Ewan Herriot recalls. “We use iPads but existing apps linking iPads to mobile printers were just vapourware. CSG alerted us to a new mobile printer from Brother which was new to market and could solve our problem.

“We have a total of 55 PocketJet printer units from Brother’s mobile solution range throughout our mobile sales force.

“We’re very happy with this mobile printing solution. The Brother devices are extremely compact, efficient and reliable, clearly better than anything else on the market and purposely built for our sales and delivery people to print quotes, invoices or receipts out on the road.

“CSG and Brother have given us great support throughout the project, working with us every step of the way as we became among the first in the country to roll out the new printers.

“We particularly appreciate the great CSG leading deal which gives us a four year contract with full warranty ( is this Brother’s 4 year onsite warranty?) on all the printers throughout the contract term. There’s no pain or drama. If there’s a problem CSG just send out a replacement. And in a year, we’ve only had one printer that requirement replacement,” Ewan said.

Cookie Time’s product hero from CSG is the Brother PJ663 ‘Pocket Jet printer’ – purpose-designed for convenience and efficiency for remote workers. . It can be conveniently mounted inside a vehicle or truck cab to serve the needs of a broad and diverse mobile workforce, including over-the-road transport drivers, field service technicians, route accounting and direct store delivery drivers, and public safety officers.

The PJ663 offers Bluetooth, IrDA and USB connections, meaning you can easily link to smartphones, tablets and laptops and print high-resolution documents wherever you go.

This printer offers black and white printing (through thermal technology) of documents up to A4 in size.  Even better, it doesn’t need ink or toners.

In the process of helping Cookie Time solve their mobile printing problem they are now looking at a range of other technology solutions that CSG can help provide.

“CSG’s great work on mobile printing has led to conversations around cloud telephony, digital signage and print management, Ewan Herriot says. “As technology converges, we are alert to the opportunity with CSG to explore the ‘one supplier, one bill’ concept that CSG is delivering.”

Would like a pull out quote on Brother PocketJet too please:

“Our Brother PocketJet mobile printers have provided the ultimate cost effective and time-saving solution for our sales and delivery mobile workforce. The fact that they have so many connectivity options, mean our team is never caught short when they need to print high resolution documents.”

About CSG

Fully supported solutions from one supplier. With one simple bill

Our ‘as a service’ approach means your solutions are fully supported by our national service team and support network, for a simple and predictable monthly cost. We minimise disruption and keep your IT equipment and environment running smoothly, letting you focus on managing your business.

Our full spectrum of solutions means you can deal with one supplier you trust, removing the complexity and inefficiency of dealing with multiple suppliers. Simplicity is key.

About Brother

For over 50 years, Brother has offered Kiwis a range of innovative products for business and home, including print and imaging equipment and labelling hardware. It services the retail, corporate and business-to-business markets and offers an array of services.

Brother combines excellence in technology and innovation with exceptional customer service and genuine care for the environment. Rated as the number 1 print brand for service and support*, Brother paves the way with its seven-day-a-week Kiwi-operated helpdesk and four-year onsite warranty commitment.

Visit the Brother website


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